individually and be able to use that information to target us, whether it is our computer or using a cell phone or playing a video game. they are targeting us with powerful advertising and other messages designed to suit their interests, not necessarily hours. >> some have opposed the idea of a do not track list. is that something that is feasible? is that something you would favor? >> we should have the list because they do not call list shows this can work. tens of billions of people signed up. they did not want to be bothered any more. the problem is far beyond just do not track. the missing link is about the power of the online tracking system. this is advertising and marketing like you have never seen it before. this is about collecting information about you as an individual, being able to track you wherever you are, and taking that information and transforming it in real time to influence you and target you, and they develop a host of ways to collect this data without it being transparent. the other part of the problem is insuring that advertisers and marketers disclose to you